6 Ways to Acquire New Customers

One of the challenges that small businesses face early is maximising sales and this has posed a threat to their survival. The fact remains that a business cannot rely only on existing customers for its growth; expansion and customer acquisition are crucial for growth. To achieve this, you need to be proactive.



These vital tips would help you expand your customer base:



• Research

Do your homework. You need to know the demographics of potential or unreached customers.



Since you have enough details about your existing customers, you need to know how to connect with your potential customers by studying their purchase patterns. You need to understand the market, and what influences their decisions.





• Establish a connection



After your research, it is essential to be mindful of customer diversities. Hence, the approach being employed for existing customers might not work for a range of customers who are yet to experience your product’s value.



Show them their needs and make them see the value you’ve got to offer. Every potential customer needs to know you’ve got something to offer.





• Maintain Lasting Relationship



Customers become loyal when they are treated as kings. They influence the growth of your business. Customer satisfaction is equivalent to sales increase.



As an entrepreneur, your motive should not only be to sell and resell, but also to set a plain record of efficiency and competency. Create value and maintain a consistent relationship with your customers .



Give your existing customers a sense of value and appreciate their loyalty. If you do that well, they become selfless advocates for your business. Their testimonials count a lot.





• Get Your Business Listed on Popular Local Websites



This would give you the needed business exposure on search pages, especially now that the Internet offers a lot of directory options.



There are lots of local sites that allows you to list your product/service free or at an affordable cost. This gives you the opportunity to tap into the network of clients/customers who surf the site to look for your kind of products/services. Check out GoogleMyBusiness, Binglocal, Yahoo, SMEarena, Alexa for a start.



• Leverage on Events or Host Local Events



You could organise events in your community, feature a contest and people go away with free samples of your product as prizes.



On the other hand, you could feature your business at local events. Your active participation in the form of sponsorship, discounts or freebies helps to create a level of awareness and acquire new customers.

• Always Call to Action
  
  
  
  The goal of every marketing tactic is to increase sales and build a strong customer base. Every encounter with your product should always call people to take action. You could use words like 'click to order’, call to order, check out more options, buy 5 get 1 for free etc.
  
  
  
  If you don’t tell them what to do with your product, another product would. Lead them appropriately.
  
  
  
  
  
  You need to be proactive about your business growth, because you have thousands of competitors out there.
  
  These are not just tips, they are lifesavers for your business.
  
  
  
  
  
  Termii is positioned to help small and medium businesses to hack growth using the Internet. Learn more about Termii @ http://www.termii.com