Build Customer Loyalty with SMS Marketing
Building a long-lasting relationship with loyal clients is far easier and less challenging than bringing in a new one. To have a lasting relationship with a loyal client, your brand will need to make engagement and/or communication a priority. To achieve this is to make the most of multiple messaging channels, from email to SMS, to internet notifications, et al.
SMS, because of its mobile nature and immediacy in message delivery, functions as superb support. You can send balance updates, order notifications or promotions — generally, keeping customers engaged.
For practical examples, a look at some of these use-cases of businesses using Termii’s messaging platform to support their programs explains how to build customer loyalty with SMS…
Strategic Transactional Messages — Bamboo
Transactional messages are very vital to your clients and getting your customers the information they need in a particular period of time is what makes or breaks a good customer experience. Bamboo allows Africans to seamlessly trade on local and foreign stocks and its application runs seamlessly with transactional messages using Termii’s verification and messaging APIs. With the verification tool on Termii, financial institutions can confirm the correct message (tokens, OTPs) is reaching the intended client at the right time on every occasion. This form of messaging will allow for strategic and timely engagement of your customers which will be greatly appreciated.
Widen Your Promotional Campaigns — Ighomall
SMS is a great channel to send and support promotional contents like offers, vacation sales and events. You can use SMS to send messages to get your customers engaged and drive in-store traffic or add SMS to your alternative promoting campaigns to increase your visibility and opportunities for engagement. Just as Ighomall, an online retail store is using Termii’s notification APIs to serve low-income households with daily affordable deals.
Making Enrollment Easier with SMS — Schoolable
Imagine the number of (prospective) students applying for enrollment into schools having to stand for hours on queue to make payments and staying for days without any form of notification on their applications… Fortunately, Schoolable is able to work with parents to plan, save and get loans to pay their children’s tuition, and ensures that these payments are collected, tracked and reconciled seamlessly using Termii’s verification and notification APIs.
A lot more can be done with SMS marketing than stated above. Whether used alone or together with alternative promotional channels, SMS will be the most effective tool in your marketing strategy to interact better with your customers and build their loyalty.
Termii has the tools you need to form and send effective text messages and communicate better with your customers regardless of the sector you operate in. With the improved Termii platform, you can effectively build a marketing strategy that will impress your customers.
To learn how to begin to send your messages and integrate your application, check out Termii and our API documentation to get started and join the community of smart business owners engaging and communicating with their clients on the right channel.
Cecilia Abegunde
Digital Support Termii
