Effective ways Whatsapp API can help businesses manage customers’ needs and improve engagement
WhatsApp has such an enormous user base of about 1.6billion with 300 million daily active users worldwide. The WhatsApp business platform equally holds as much potential, specifically in bringing businesses closer to their customers and their needs.
Today’s customers crave immediate indulgence or satisfaction so much that if they experience a slight slack in response to an inquiry or delivery, they feel dissatisfied with the customer service and such business could as well bid goodbye to that customer.
As a matter of fact, Microsoft according to customer service/experience stats, stated that 66% of customers have higher expectations for customer service today compared to one year ago. Gartner had also predicted that by 2019 (even evident in the past year) more than 50% of organizations will redirect their investments to customer experience innovations, just to meet and exceed customers' expectations.
Messaging a potential customer after making initial contact can increase conversion rates by 113%.
Text messaging statistics show that instant messaging helped businesses increase conversions by as much as 328%
Termii recognized the importance for businesses to be able to connect with and share important updates such as verification and authentication of customers’ transactions and identities as swiftly as possible. We have grown to understand how we can help businesses leverage the platform to bring maximum benefit to their customers both in terms of acquiring new sales and strengthening relationships with customers.
Let’s explore some more effective ways your business can manage customers’ needs and improve engagement by at most, 90%…
Customer Service
This is perhaps the most important. Customer service is more than just responding to and solving issues, it also involves delivering upcoming product notifications, one-time passwords for verifying a customer’s transaction or identity and fostering an ongoing relationship with customers. The platform is designed to make it convenient for businesses and customers to connect in such a way that automated messages can be set up to instantly connect with customers on a personal level. You get to create your own business voice and show users what your business represents.
Increase Visibility
WhatsApp has 1.5 billion active users in over 180 countries using. Using WhatsApp for customer communication increases your chances of getting your customers’ attention by at least 70%.
Customer Engagement and Loyalty
A successful customer engagement equals an increase in customer loyalty. Offering services over this platform can increase the chances of customer loyalty and engagement due to convenience and trust — your customers will keep coming back to your business and you can continue to increase sales.
In addition, businesses can deliver instant interactive communication with rich content capabilities in seconds. With the end-to-end encryption security the platform offers, customers and businesses can both feel secure using the platform and inevitably will keep coming back.
For sales
When it comes to increasing sales from your customers, having a conversational mode of communication comes in handy. You can leverage the platform beyond delivering important updates or responding to queries. During such conversations or dialogues, you get to let your customers know more about your business and what you offer, and at the same time, you also get to know your customers. At the end of the day, you would have gained a better understanding of their motivations and expectations for buying your product or service. This grants you the exclusive opportunity to change the buying habits of your customers. Providing real-time conversation can significantly improve customer comfort levels, lower buying anxiety, and encourage the completion of a sale.
Termii is committed to helping businesses effectively connect with and engage their customers without any challenges, and offers the option of using the platform as a delivery channel. This means that businesses can connect reliably with customers anywhere in the world in real-time, thereby adding value through increased engagement.
Want to increase your customer engagement by up to 90%? Find out more on how you can do that on Termii by clicking here.
Cecilia Abegunde
Digital Support Termii Inc.
