How to select a good Email and bulk SMS provider — What to look out for

More than half of the world’s population has had at least one mobile subscription. With a large number of individuals having access to mobile phones — businesses have found messaging technology to be a perfect tool to interact with customers. With the current tool — Email and SMS, you could reach a large number of customers at a single click.

With the help of Email and SMS communication platform, one could send promotions, alerts, and notifications etc., to a large number of target groups rapidly on PC, laptop, tablet, or even a cell phone, and more so in a convenient manner. Now the question is how do you choose the best Email & SMS marketing platform for your business? What should you look out for?

When choosing an Email/SMS provider, whether they are promotional, value-based, OTP and other services, in order to get the right provider that works for you, the viability of your choice should rely on factors such as speed, delivery rate, adaptability, security, customization and reliability. Here are tips that you should consider while choosing a bulk SMS or Email service provider for your business

Easy to use:

Creating and sending an instant message should be a quick and simple process. Look out for a provider that offers a free trail to test the SMS software to ensure their platform is the one for you.

Security:

Safety of your private information is crucial in the business world. You want to make sure no matter which provider you choose, your data and information is safe and secure.

Delivery rate:

You want your messages to arrive at the sender as soon as possible with the least amount of deferrals. Look at a provider that has a fast delivery rate or one that has real-time data, showing messages that you have sent and if any did not deliver to the intended sender.

Authenticity:

The messaging service should be an authentic one that gives true reports, so you can track the delivery status of every SMS and Email sent. Make sure the potential provider does not supply counterfeit conveyance date to compensate the low costs.

Experience:

Before choosing a provider, make sure they have satisfactory industry experience. Do they have ‘big clients’ that use them? Do they have a lot of clients? How long have they been in the industry?

Easy integration for Email and SMS API:

APIs allow developers to integrate into their existing systems. API’s ensure you can connect easily to the SMS gateway and gives you the capability to deliver and receive messages to and from any application. You want look out for a platform that can easily be incorporated with your current systems.

Customer service:

An expert messaging provider will have a reliable support, advice for your campaigns and/or questions that may arise. Customer service should be a key part of your email and bulk SMS provider and not just affordable messaging costs!

If you are considering the option to pick a second rated Email & SMS provider due to trying to save cost, you could destroy your reliable reputation and creditability. It is important to note that cheap bulk SMS/Email providers reflect a lack of investment in the instant messaging framework; queuing messages, making your messages late. It’s important to know the scope of every possible bulk SMS and email provider before choosing one!

Cecilia Abegunde
Digital Support @ Termii

=======================================

Termii is true and tested as one of the best Email and SMS providers that help businesses enhance customer engagement and retention in Nigeria and Africa at no high cost. Contact us, Visit termii.com or send me an email via sales@termii.com