How to use Texting Acronyms in SMS Campaigns

Termii Inc.
3 min readNov 26, 2021


SMS campaigns help communicate valuable information, sales, and promotions to your customers. But when you have a lot to say, it can be tough to keep your message short and direct — texting abbreviations will save you time and make your communications more effective.

Text acronyms are a great way to communicate more information with fewer characters. The biggest benefit of Text message acronyms is the fact that they can help you say a lot with only a few letters — helping you cut down on text characters. SMS messages are limited to 160 characters, and MMS messages have a 1600-character limit.

When you have to fit communication into a small space, clipping common phrases can be a big help.

In this guide, we’ll share how your business can use texting acronyms the right way when creating SMS campaigns, without watering down your message’s value, helping your business create high-value customer connections

Difference Between Text Message Acronyms and Text Abbreviations?

Texting acronyms are abbreviations of phrases expressed as letters to save time [and space]. For example, ‘For your Information — ‘FYI’. While common text slang abbreviations shorten singular words, for example, ‘for’, ‘to’ and ‘see’ — “4,” “2,” and “C”

Using too many text acronyms and abbreviations can however be distracting, difficult to read, and end up making your messages appear unprofessional. Therefore, it is advised you limit your usage of both acronyms and abbreviations in your SMS marketing messages.

Text Marketing Acronyms

Most popular text abbreviations are natural and make sense, especially considering limited text characters and low audience attention span. Using popular text acronyms correctly can help achieve your communication goals, get your message across naturally while saving time.

Here’s a list of text acronyms for common features, file types, and technology terms, abbreviations you can safely use in your business communications:

FTFY — “Fixed That For You.”

LMK — “Let me know.”

TL; DR — “Too long; didn’t read”

10DLC — “10-digit long code”

ICYMI — “In Case You Missed It”

EOD — “End of Day.”

DND — “Do not disturb”

API — “Application Programming Interface”

WIP — “Work in Progress.”

IIRC — “If I recall correctly”

UGC — User-generated content

TBA/TBD — “To Be Announced”/” To Be Determined”

W/O — “Without”

Text Acronym Usecases

Here are some text acronym usage examples;

  1. Customer Support Texts

“Thank you for contacting [Company Name] customer service. One of our support reps will reach out to you shortly. Also, feel free to check out our FAQ at [link].”

“FTFY! Kindly check your email for the password reset link.”

2. Promotional SMS Texts

“ICYMI, our weekend sale has been extended until the end of the month! Show this message at any of our retail stores and get an extra 20% off your purchase.”

3. Appointment Reminders

“Dear Rosemary, this is a reminder from Jill’s ABT your appointment at 12:00 PM on Thursday, Nov. 25. Please text CONFIRM or CANCEL. LMK if you need to reschedule by calling [phone number]”

Texting acronyms are helpful abbreviations that keep texts concise and direct. Once you master these, you’ll be able to use them naturally to communicate well in your business.

Now that you’re an understanding of how to use texting acronyms, it’s time to put your newfound knowledge to work, log in to your Termii account, or create one to get full access to Termii’s messaging features.



Termii Inc.

Termii helps businesses verify their customers across SMS, voice, and instant messaging channels.