How Your Business Can Survive Despite the COVID-19 Crisis

With the daily increase of confirmed cases of the coronavirus, businesses may still have to work remotely for a much longer time. Undoubtedly, small businesses are beginning to feel the heat. However, with these tips, you can discover how to keep COVID-19 from crushing your marketing plan for the rest of the year. But most importantly, keep communicating with your customers

1. Listen to your customers:

What are your customers experiencing? What are they feeling — stressed, worried, bored? What decisions are they making in response to these emotions? Are your customers concerned about how the virus is spreading through town? Use this as an opportunity to plan your responses. Show the precautions your business is taking to keep products and your shop germ-free. Also, make sure to consider your short-term and long-term goals for maintaining trust with your customers.

2. Predict/Anticipate the Impact:

Take the time to consider how the pandemic will affect your business as a whole (more companies are choosing to work remotely). Begin looking into programs that’ll keep your business afloat. Most importantly, remain transparent with your customers.

3. Maintain your Relevance:

Show your customers they’re your priority by addressing their present needs and concerns. Also, keep an active social media presence to remind them you're still here

4. Share your Wealth of Experience with Others:

You’ve got plenty of expertise to offer? Share with your readers. This will help you stand out and will show your customers you’re here to help, will also help you stay relevant in the long run.

5. Host live online services:

Host live Instagram and Facebook video sessions to improve online engagement. You may also create a webinar series your customers can sign-up to. (This is helpful in building your email subscription list for growing sales in the future.

6. Cut Unnecessary Costs:

This may be the most important item you want to pay attention to. Consider limiting your spending on advertising e.g pay-per-click (PPC) advertising. Focus instead on cost-effective digital strategies that will help you remain connected with your customers.

We hope you found these tips helpful. If you need help maintaining communication with your customers, our innovative messaging platform is just the right fit for you. Visit www.termii.com to create a free account or send us a mail to sales@termii.com.

Cecilia Abegunde, Digital Support Termii