Techpoint SME Clinic 2020 — Just what We Needed to Provide New Ideas!

The Techpoint SME Clinic 2020 was just the right place we needed to share new ideas, network and sell the opportunities offered by our messaging/communications platform built for African businesses and also aimed at helping SMEs stay profitable.

It was indeed the right choice and best place to be as we got to connect with inspiring stakeholders and young CEOs within the community — Tope Olofin, Founder/CEO NaturaGlow by Abby Jo; Tolulope Akinyele, Google Partners Lead, Nigeria; Oladimeji Olutoye, MD/Lead Consultant DE Maven Advisory, to mention a few. We also got to connect with other business owners — PAGA, FCMB, and Microsoft, GigaLayer, dipleDiamond, Lucy.ng, Flex, Pay by Verify, Colad Gray, RenMoney and adnaira.ng…we discovered tools that will be instrumental in boosting our efficiency and increasing our sales by meeting these guys.

The SME Clinic also availed us the opportunity to discuss and share with the attendees how they can accelerate their business through technology, mostly in these aspects:

1. Customer Communication discussed as “Online customer communication for SMEs” by Debbie Akwara, Founder/Principal Customer Experience Consultant. With the proper technology, SMEs can enhance their communication levels. Customers appreciate a prompt response to their queries and using CRM tools (which can be integrated via Termii’s APIs for multi-channel messaging) will help SMEs build long-lasting relationships with their customers.

2. Data Analysis discussed as “Data analysis for small business by Oladimeji Olutoye, MD/Lead Consultant, DE Maven Advisory and Consulting Ltd. Any quantifiable piece of information about how your business operates is data and with the innovative messaging technology Termii offers, businesses can get personality and engagement insights like demography, location, characteristics, and engagement rate designed to help them understand their customers’ behavior.

SMEs are considered to be the growth engines of developing countries. The Techpoint SME Clinic was instrumental in further reinforcing how technology can play a key role in the growth of SMEs.

To help your business move faster and streamline productivity, then it should leverage technology. You should also nurture relationships with your customers and invariably grow a more valuable brand that will financially benefit your business in the long run.