A Messaging API (Application Programming Interface) refers to any particular service that allows messaging technologies to be implemented into 3rd party applications through a programmable interface.
In purely technical terms, “Messaging API” may also refer to Termii’s API documentation which outlines how to send, access, and manage SMS, voice, and WhatsApp messages on a client’s device [more channels may be supported in the future.]
Termii’s Messaging APIs
Termii’s API Platform makes innovation available to any business of any size. You can add powerful communication functionalities like SMS, group messaging, voice, WhatsApp, and email into your product/application by integrating Termii’s messaging APIs in just a few minutes.
1. Switch API — allows businesses to send messages to any country in the world across SMS and WhatsApp channels through your REST API.
2. Token API — helps prevent fraud before it occurs by generating and verifying one-time passwords sent to customers' mobile devices.
3. Inbox API — allows businesses to receive inbound messages (WhatsApp & SMS) directly in your application through their set webhook URL
4. Insight API Get the real-time delivery status of messages sent to specific customer contacts as well as their updated contact status
Under the Insight API are two important APIs — the ‘Search API’ and the ‘Status API.’ In this article, we will be highlighting the significant difference and purpose between the two.
- Search API — this API helps Termii users save messaging costs and get the most out of their messaging campaigns as it allows businesses to verify phone numbers, and their current network, as well as automatically detect their status — tells if the number has activated the do-not-disturb settings.
- Status API on the other hand, allows businesses to detect if a number is fake or has been ported to a new network.
Both give powerful insights to help businesses save costs and time. Since businesses pay for every text message they attempt to send, and not every text received, imagine the cost of sending a simple text alert to a database of about 60,000 customers, which will cost at least N240, 000, by calling the Status or Search API, businesses can simply detect faulty numbers and clean up their database before pushing out messages, thereby saving up to 40% of messaging cost.
Kindly note that our Search API is a growing database and it does not have all the Telco numbers on it.