Text Messaging — 5 Rules to go by when Texting your Customers

With over 70 % of smartphone users reading texts daily, the impact of text messaging could be really powerful. It is not new that a majority of businesses are already leveraging text messaging in their marketing strategies. But it is important to learn to do it right and stand out from the crowd. Here are a few point lines your business has to remember when it comes to texting your customers.

Set Clear Goals

Many different goals are attainable for short-message advertising campaigns. Such as determining if your goal is to use them to build your potential client base; to deliver special coupons or offers to focus on customers; or to deliver outstanding client service. Or consider if the goal is to use them to increase the probability that a client will be a repeat client. Notwithstanding, what goal is right for your circumstances, it should be specific, measurable, achievable, relevant, and timely.

Give the Option to opt-in & Out

Your customers ought to have the option to opt into your text message advertising. Do not attempt to add anyone’s name to your list without their permission. This helps you determine your audience — you have an audience that will read your text messages with enthusiasm. Additionally, ensure to inform them how to opt-out of your text message advertising program.

Provide worth to Your Customers

Think about what discount you can offer your customers that may bring value to their lives. Tell them how your offer can profit them. Consider what downside your client(s) may be having at that moment, and show them how your offer can or will solve the problem. As an example, if you own a restaurant or run an essential service, especially during this time, then consider giving a reduction on food supplies.

Tell the client what you wish from them

Your text message ought to embody a transparent call-to-action telling the recipient precisely what you wish them to try and do. You may need them to come back to your physical store to shop for a specific item. Alternatively, you may also need them to visit a website to find out a couple of new products.

Working with a Messaging service provider like Termii will assist you to reach your customers regardless of what you’re attempting to communicate with them and also across multiple instant messaging channels.
Text messaging customers may be a robust way to build your business — Set your goals, have interaction together with your client base, and measure your results.

(Source: LeadFuze)

Cecilia Abegunde

Digital Support @ Termii