With the majority of the world in some form of lockdown, businesses — large or small are trying to be responsible — hitting our mailboxes with emails educating us regarding COVID-19, as well as trying to rise above the situation by effecting changes in their marketing strategies.
While researching for this article, I found that just a little fraction of business owners are seizing the opportunity and sending emails to update and inform their subscribers while the rest are sitting back, not certain of the timing, the importance, or worse — fearing being blacklisted.
Shared below are a few important tips for Email communication for businesses during COVID 19 crisis
1. Avoid being spammed
Make sure to monitor email communications. Be mindful of the frequency of promotion set by your marketing or Sales team. If this is overdone –there is a likelihood that your mail will be marked as SPAM or fall under Junk mails.
2. Build an engaging way to promote your product
Ensure that your subscribers and clients are well engaged with the content, using a clear and concise subject line and maintaining a far less anxious and formal tone.
3. Send emails only when you have a justifiable business demand
Give prime concern only to communications that are really useful to your subscribers. There is no need to send email notifications to all your clients, they may not appreciate an email notification with repeated messages. You should instead segment your contact list and target only your active subscribers.