Why marketers should engage in Email Verification

As a marketer, you are apparently aware that there are challenges that come with sending emails to customers and users. The relevance of your content to users does not really guarantee an absolute protection from email bounces.

Also, adhering to email campaign standards do not mean users can’t reject your emails and classify them into their spam folders.

Most of the problems that marketers encounter with email marketing are increase bounce rate, spam threat and fake or unresponsive email addresses. All of which pose threat of deliverability and reputation to marketers and/or marketing firms — a tangible reason to opt for email verification.

It is essential that every marketer understands the importance of email verification to their marketing campaigns.

Email verification gives you the benefit of the following:

• Detect Harmful Emails

Email users vary likewise their tolerance for receiving mails that are not personally directed to them. Some groups of users are quick to send emails to their spam folders — a probable indication to Email Service Providers (ESP) that your emails are irrelevant to them.

Subsequently, this might make ESPs automatically redirect your mails into spam folders.

Email verification tools on termii.com help you to detect such user addresses that that have marked emails from your web as spam, filter them and probably segment them before they affect your delivery and reputation with ESPs.

• Connect Personally to Each User

An email addressed in a user’s name or personal attributes, has high tendency of being opened than a mail that appears like a random delivery in a mail box. Such ‘random’ emails, as some users may say, are usually ignored by some impatient users or even considered as a spam attack from cyber fraudsters.

Addressing a user by the first name establishes a connection between you the marketer and the user, and builds you a level of credibility.

Users are usually comfortable and quick to open mails that are personally addressed to them. As a marketer or marketing firm, you and your team wouldn’t want a user to classify your emails as one of those unsolicited mails.

• Prevents High Bounce Rate

When emails are often not delivered or opened by users, they reduce the sender score of your mailing list. You may equally record a high bounce rate. Usually, high bounce rate occur when there are typos or fake email addresses, old and unresponsive email addresses in your mailing lists.

With email verification tools, you can prevent hard bounces on your mailing lists as these tools help you to clean your lists and remove fake, old and unresponsive addresses. It also affords you the benefit of verifying newly acquired emails to prevent acquiring fake and typo addresses that could damage your web.

Also, you can easily segment and reach willing and active users which in return can improve your open and click through rate and also give your business an advantage of increase in conversion rate.

• Saves Marketing Costs

Verifying emails especially at acquisition before they enter your database can save you some marketing cost that would have been incurred by sending mails to unpromising users.

With email verification tools on termii.com you can note dangerous emails and prevent them from getting into your database.

Besides, it can help spot bad emails that are already in your list and save you the cost of sending campaigns to invalid addresses.

To provide an awesome email verification experience for marketers, marketing firms and small and medium businesses, Termii has partnered with TheChecker (an email verification service provider) to enable her customers have access to verifying their email addresses.

Currently, you can verify up to 2500 customer emails, find out how active customers are and when they prefer to receive messages from you. You can also send SMS updates and so much more.

________________________________________________________________

For more, please visit www.termii.com or send us a mail to sales@termii.com